Concept art is a form of illustration used to convey an idea for use in films, video games, animation, comic books, or other media before it is put into the final product. It defines transforming virtual thoughts into reality providing visuals for characters, environments, storyboards, mock-ups, vehicle, weapon designing, costumes for game, video, stage productions etc. Concept art is developed through several iterations. Multiple solutions are explored before settling on the final design. Concept art is not only used to develop the work, but also to show the project's progress to directors, clients and Once the development of the work is complete, concept art may be reworked and used for advertising materials. A concept artist is a designer who visualizes & creates art for characters, creatures, vehicles, environments, and other creative assets.